“Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.”

Heritage Update

Invest, Invest, Invest

Trying to determine where the markets are going next has always been a near impossible task. At Heritage, we believe that a fully invested, well diversified portfolio that does not rely on market timing results in success over the long term. As Yogi Berra famously said, “It’s tough to make predictions, especially about the future.”

Community and Industry Involvement

Heritage continues to give back to our communities by supporting local charities. We will be contributing to, and playing in, the Pompano Beach Rotary Golf Tournament, and will be participating in the Pompano Beach Exchange Club’s Strike Out Child Abuse event. We also support continued education and industry collaboration; our Tampa office will be participating in the upcoming USF Personal Financial Planning Advisory Council meeting this spring.


Our favorite groundhog, Punxsutawney Phil, predicted an early spring for 2019, yet it continued to snow into April! Alas, the groundhog is only right 39% of the time. Market pundits have an even worse track record. A Dimensional Fund Advisors annual study shows that over a 15-year period, only 14% of equity mutual funds outperformed the market.* Forget predictions. Instead, invest for the long term with a plan that fits your risk profile and personal investment goals.

*Dimensional Mutual Fund Landscape 5/2018

Employee Profile

Ely Rosario

Ely Rosario

Operations Associate

Ely is the most recent member of our Operations team, having joined the Heritage family in May 2018. With a background in business administration and human resources management, Ely is a terrific addition to our Operations Group, supporting operations and working closely with the wealth managers and their clients. Ely is fluent in Spanish and when she’s not playing beach volleyball, you can find her teaching Zumba or working out.